The Story Behind Toolip
How a decade of business experience turned into automation that works for SMBs
From the Field - to Technology
I started on the business side - retail, traditional industry, strategy consulting, sales. I saw firsthand how business owners waste hours on repetitive tasks, lose leads because no one responds fast enough, and feel like they've lost control of their own processes.
“The solution doesn't have to be expensive or complicated. With the right tools, any business can work smarter.”
After an MBA in Strategy and Business Development and a move into tech, the moment came. Toolip was born from the connection between deep business understanding and technology that works. Today we work with businesses in Israel, the US, Switzerland, and Singapore.
My Background
Sales management and business development in retail and industry
MBA in Strategy and Business Development
Led digitization and automation projects in tech
Specialized in CRM, AI agents, bots, and integrations
Our Approach
Understand your business
A conversation about your processes, bottlenecks, and goals. No jargon, no slide decks. And if there's no process with a measurable result - we'll tell you honestly it's not worth starting.
Build exactly what you need
A custom solution - not a generic template. Every system is built around your workflow.
Support until it runs
Training, adjustments, and ongoing support. We don't disappear after launch.
Technologies We Work With
WhatsApp Business
HubSpot
Airtable
OpenAI
Claude
n8n
Make
NotionWant to hear how this could work for you?
First consultation is free, 20 minutes, no strings attached.